We were assigned to conduct a marketing research for the Luleå Basket, which is the title holder and the most popular team in the country. We tried to understand what excites the fans most and what the club needs to offer more in order to bring more audience to the live matches.
I had trouble approaching people for filling up the questionnaire as residents are very introvert.
I had difficulties with analyzing the data but my team member Alessandro was a master with SPSS.
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