I attended a PhD dissertation defense session yesterday.
Jirka Konietzny, a student of industrial marketing department, researched on online gambling firms' market positioning and drivers of their customers’ gambling intention. A unique topic and issue to dive in to I thought. Gambling has been around for thousands of years and it is may be the oldest forms of entertainment for humans but not much researches have been done on the topic from the marketing standpoint.
Jirka Konietzny gave a brief presentation on his work before confronting the opponent professor John B. Ford of Old Dominion University, USA and the review committee.
Online gambling, despite being positioned on a thin line of fair / unfair rope, is a global multibillion dollar business. The thesis sought answer to the basic question of consumer behavior - what do customers consider when gambling online? It also sought points / outlines that online gambling firms consider when taking decisions on market positioning.
The presenter was well prepared with his findings, graphs and tables. He mentioned that data were collected from 593 casino customers of an online gambling firm and analysed using PLS-SEM via Smart PLS. One major finding of the research is that perceived fairness and anticipated enjoyment are significant drivers of gambling intention. But he was a little nervous answering to the questions from opponent and review committee.
Professor John B. Ford was the opponent. Damn, he knows the game. He had questioned the presenter in such a way that both the review committee and audience can relate and understand. He did not just ask questions, he gave preamble and then fired. I felt in his approach, he was not an opponent but sort of a moderator of the session but extracted the necessary information out from Jirka Konietzny.
The questions from Professor John B. Ford were so thorough and accurate that the review committee did not get a chance to grill Jirka Konietzny to the spot they would liked to!
The thesis, from my point of view, has both theoretical and managerial implications. Answering to one member of the review committee, Jirka Konietzny, mentioned the findings can be used in understanding the offline gabling industry as well. It means the thesis has a broader horizon and can be valuable to both academicians and managers.
Esmail Salehi-Sangari and Albert Caruana were the supervisors of the study.
Maria Ek Styvén, an associate professor of the Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering was the MC of the session.
Jirka Konietzny, a student of industrial marketing department, researched on online gambling firms' market positioning and drivers of their customers’ gambling intention. A unique topic and issue to dive in to I thought. Gambling has been around for thousands of years and it is may be the oldest forms of entertainment for humans but not much researches have been done on the topic from the marketing standpoint.
Jirka Konietzny gave a brief presentation on his work before confronting the opponent professor John B. Ford of Old Dominion University, USA and the review committee.
Online gambling, despite being positioned on a thin line of fair / unfair rope, is a global multibillion dollar business. The thesis sought answer to the basic question of consumer behavior - what do customers consider when gambling online? It also sought points / outlines that online gambling firms consider when taking decisions on market positioning.
The presenter was well prepared with his findings, graphs and tables. He mentioned that data were collected from 593 casino customers of an online gambling firm and analysed using PLS-SEM via Smart PLS. One major finding of the research is that perceived fairness and anticipated enjoyment are significant drivers of gambling intention. But he was a little nervous answering to the questions from opponent and review committee.
Professor John B. Ford was the opponent. Damn, he knows the game. He had questioned the presenter in such a way that both the review committee and audience can relate and understand. He did not just ask questions, he gave preamble and then fired. I felt in his approach, he was not an opponent but sort of a moderator of the session but extracted the necessary information out from Jirka Konietzny.
The questions from Professor John B. Ford were so thorough and accurate that the review committee did not get a chance to grill Jirka Konietzny to the spot they would liked to!
The thesis, from my point of view, has both theoretical and managerial implications. Answering to one member of the review committee, Jirka Konietzny, mentioned the findings can be used in understanding the offline gabling industry as well. It means the thesis has a broader horizon and can be valuable to both academicians and managers.
Esmail Salehi-Sangari and Albert Caruana were the supervisors of the study.
Maria Ek Styvén, an associate professor of the Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering was the MC of the session.
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